I have been styling my natural curls for 10+ years. I have very fine but thick hair, so it gets frizzy easily. I have tried countless different curl products. I can confidently say that this is the best product I have ever tried in terms of frizz. Before I tried this product I was using a curl cream, then curl foam, then a gel. I was able to stop using a curl foam altogether and just use a curl cream and this flaxseed gel. I have also been trying to use more natural products, and this one truly just blew me away. I was not expecting it to work as well as it does. I also have to say that I wash/style my hair about every 4-5 days and have shoulder length hair, and the 8oz bottle lasted me a whole 3+ months. Like what?!?! Truly an amazing product.